Planning storyboard for my VANS commericial

 


What is our commercial is trying to get across? VANS aren't just a skater shoe nor is it just a casual shoe. VANS can be used for any occasion because that's how well made they are. They are meant for ANY occasion. VANS even though they do target one specific audience is open to everyone. 

First scene: During this scene, we will be filming someone walking around with one pair of Vans. If we have a skateboard as a prop, we will have the model pose with their foot on it or simply have it around them.

Second scene:  This commercial will show the model running around and doing different types of activities in their Vans shoes. Showing the versatility and durability of the shoes. 

Third scene: Any other VANS products we have available will get their spotlight.

Fourth scene: The shoes will get the spotlight in this scene. It's going to be one clean shot with all the VANS shoes by themselves.     

Fifth scene: One model will be wearing a Vans outfit with their matching shoes. The difference in this scene is that all the other different colors of vans will be posed beside the model. Showing that VANS can be fashionable as well.

Sixth scene: To end our commercial, we will show the VANS logo and have a skateboard skating in the back. It will bring the commercial to a close and make sure that their original audience is acknowledged. Logo will then fade off and that will be the end of the commercial.

Each scene will last about 5 seconds and be synced into one 30 second commercial 

There will also be a subtle skateboarding sound in the background and maybe a mellow sound as well. VANS whole vibe is that they don't have to force it so I would like to bring that to life.

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