CCR

 

1. 




  How does your product use or challenge conventions AND how does it represent social groups or issues?

-  My product uses conventions by having on heavy display the VANS shoes and having the "skater" type of music in the background. It represents the teen social group because it shows how the average teen would style the shoe up and it shows various styles of VANS. 

 How does your product engage with audiences AND how would it be distributed as a real media text?

 - My product engages with audience because I show multiple type of shoes to cater to different tastes. But, my product doesn't engage directly with the audience. I believe VANS would use this as a real media text because they don't do many commercials and my commercial falls in line with the very few that they do have. They like to heavily display the shoe and they like to target their audience. I wish I could have used a skateboard as a prop to further push my agenda but sadly, I didn't have the prop available to me.

    How did your production skills develop throughout this project?

 - Being the director was honestly one of the hardest things I had to. Getting the angles I wanted was difficult and I had to take multiple shots to achieve what I wanted. But honestly, I know what to do for next time. I need to move quicker and sharper to get better results for the next project. I actually discovered more on my editing side as well because the last project didn't involve much editing but this one needed music, multiple clips and more. A very nice learning experience.

 How did you integrate technologies – software, hardware and online – in this project?

 - I filmed everything on my phone and then I sent the videos over to my email. Once I got them on my computer, I downloaded and uploaded them onto the editing software I used. After I got them on the editing software, I lined up the videos in a way where it would make sense. Then I made sure the commercial was 30 seconds, no more or no less. The last thing I did was add music that matched the commercial and uploaded it onto Youtube once I was done.

 

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